I would like to take a moment and reflect back on my social media presence both on Twitter and this blog. Over the past two months I have tweeted, joined a tweet chat, live tweeted an event and became a blogger. This has been a new experience for me and I have enjoyed learning about tweeting and blogging from a professional perspective. Maintaining a professional social media presence will never go unnoticed during future interviews or other work related situations. By using Twitter and this blog I have been able to create a professional online presence for myself that will be useful to life post-graduation.
- Staying on top of current events via Twitter (how did I know what was going on?)
- Learning how to prepare myself for the workforce by joining a tweet chat
- Following and reading other blogs
- Live tweeting an important on campus event (I love supporting a good cause)
- Blogging has given me a platform to apply the communication themes I have learned in the classroom with how they are being used in the world
For now I’m going to take a hiatus from blogging but I will be back after I graduate from The Ohio University in the summer of 2014!! Look forward to me blogging about life post-graduation, my first professional career (fingers crossed) and everything else that life after college has in store for me.
Thank you to my loyal followers and to all who have left me comments. I have enjoyed this experience and I hope to re-connect with you all in a few months! Talk to you soon and keep exploring life through communications!
Be Like Brit
On Monday I attended and live tweeted the “Be Like Brit” event at The Ohio State University. Live tweeting this event was a wonderful opportunity for me to help promote the Be Like Brit non-profit organization and orphanage.
What: Be Like Brit at OSU
Where: 131 Hitchcock Hall
When: Monday October 21, 2013
Time: 7:00-8:00 p.m.
Inspiration Behind Be Like Brit
- Non-profit organization and orphanage established by the family of Britney Gengel who lost her life in the 2010 earthquake in Haiti.
- Britney and six other Lynn University students were in Haiti volunteering for the aide group Journey for Hope.
- Three hours before the earthquake she texted her mom and said, “They love us so much and everyone is so happy. They love what they have and they work so hard to get nowhere, yet they are all so appreciative. I want to move here and start an orphanage myself.”
- Britney’s parents were able to fulfill her dream by building and opening an orphanage on January 5, 2013.
- The Be Like Brit orphanage currently has 35 children with the hope of having a total of 66 one day.
You can help Britney’s family keep her memory alive by:
- Liking the Be Like Brit Facebook page
- Reading Heartache and Hope in Haiti
- Donating or volunteering at the Be Like Brit orphanage in Grand Goave, Haiti
Be Like Brit at OSU was a wonderful event to live tweet and a great way to support and raise awareness for an amazing non-profit. By live tweeting this event I was able to play a small role in helping to keep Britney’s memory alive.
As the old saying goes you learn something new every day. Do you want to know what I learned today? Here is a hint; it has to do with advertising trends. Alright, so I may have given myself away with the title…Buzz Word: Prankvertising!
A friend of mine and I were talking about what our favorite communication classes have been and when I mentioned that mine were advertising classes she then asked, “Oh my gosh what do you think about prankvertising?” I responded with “What are you talking about?”
Until this conversation I had not heard of prankvertising which is apparently the lasted and greatest way to grab an audience’s attention.
So what is Prankvertising?
It is an advertising strategy that makes its point by tricking, scaring or pranking an unsuspecting person or audience. Marketers are promoting this new form of advertising because they believe that content creation is the best way to get and keep a brand in front of consumers online. It has become increasingly difficult to capture an audience’s attention. This innovative and sensational technique is staying in the minds of consumers long after they have watched the video in a way that informational content ads do not.
More Scares Just in time for Halloween!
I love getting coupons in the mail especially when they are of the free product variety! My most recent freebie was a 12 oz. bottle of Bath and Body Works shower gel…score! I’m not an extreme couponer by any means I just like saving money and I find coupons to be a very effective sales promotion technique. I receive coupons in the mail, through email and most recently through apps on my phone. Store apps are a convenient way to save money and are hassle free. Store apps let you browse store specials and save coupons on your phone to use during checkout. I still love getting coupons in the mail and through email but store apps have helped me to keep track of store specials and coupons without all the clutter.
Confession time, now there are coupons that do entice me to buy things that are not necessities for instance Dick’s Sporting Goods is always sending me $10 off coupons. So, even if I do not need anything at Dick’s by receiving a coupon in the mail I will most certainly go to the store and find something to buy…very effective.
Check out the hyperlinks below and see how you can save yourself money on everyday items.
Store Apps for Discounts:
Today I joined my first tweet chat and I’m really excited to share my experience with you. Tweet chats are a great experience and I encourage you to join one that is related to your future career goals or interests. The tweet chat I joined opened my eyes to the reality of what it really takes it be successful in the workplace, how to hone my work and interpersonal skills and use them to achieve my objectives. At the close of the tweet chat @coachkiki tweeted me thanking me for participating in the tweet chat.
Here are the details:
When: Every other Tuesday from 3:00-4:30 pm EST
Moderator: @ProfNet helps reporters find expert sources easily, quickly and at no charge.
Content: #connectchat is for PR professionals who work in the communications industry and those who work as members of the media/journalists.
Today’s Topic: Career Tips for Media Professionals
Today’s Guest: @coachkiki, is Kiki Weingarten a career, corporate, education and life coach. She is also the co-founder of DLC Executive Coaching and Consulting.
My Favorite Tips From @coachkiki
Fit into the world, it is not going to change for you
- Develop a sense of who you are in relation to the world of work
- Mindset shift from complete entitlement
- Develop a tougher skin
- Hone work and interpersonal skills
- Wake up and figure out a plan
Live the Life You Want
- Figure out what you want, how to get it and what is getting in your way
Big Picture, Small Steps
- Work on ambivalence and resistance
I’m still semi-stuck on Branding!!
Has anyone noticed the new Wendy’s logo? I don’t even eat fast food and I noticed it right away. Brand updates are a great way to bring new energy into an existing brand and Wendy’s was not the only company to do so this year.
2013 Brand Updates
- The Miami Dolphins
This morning I was discussing Wendy’s recent brand update with a co-worker and the conversation compelled me to explore the topic a little further. I came across an article detailing nine ways to make a brand update a success. The article and the list are something to take into consideration since you never know what kind of projects you will be involved in at your future job! I know I have heard the topic of brand updating more than once around my office.
Time to Reboot Your Brand? Here’s How
By: Mark McNeilly
- Tie the update to real change
- Nail the “right time”
- Build on brand equities you own—in the customer’s mind
- Less really is more
- Don’t try to be trendy
- Provide an “Easter Egg” but only if it’s meaningful
- Test in the context
- Be able to explain it
- Judge success by how it supports your objectives long term
1. Nail the “right time”
- Appropriate timing can make all the difference
2. Less really is more
- We live in an ad cluttered environment, keeping it simple is the way to go!
3. Don’t try to be trendy
- Updates should be simple and able to transcend time
At the beginning of every semester professors always want you to make personal introductions, get to know the class exercises, blah blah blah. Oh how I dread these. I work and I go to school period what else is there to say?
Since I have been in college I literally have been consumed by going to work, going to school and studying. It doesn’t feel like I have a single minute to myself to do anything that I like to do. College for most is about finding yourself or so they say but for me I think I have let the daily grind take over my life.
So, how does all this self reflection relate to communications?
Well, as a senior in college who after ten years of working entry level jobs I will soon be seeking a career hopefully doing something that I can get excited about everyday! Therefore it is necessary for me to start building my brand. The brand Elizabeth. Cheesy I know but seriously companies use this process all the time and it is a great way for you, as a potential employee, to set yourself apart from the competition.
According to Lisa Quast there are Six Steps to Branding Yourself
- Define your overall aspirations
- Conduct research
- Determine your brand attributes
- Assess your current state
- Create your game plan
- Manage your brand
I’m only in the first stage of building my brand. I wish I would have made time to do this sooner.
My advice to you:
- Don’t let school, work or both take over your life
- And START BRANDING YOURSELF
My geology professor would begin each class by asking a random student “So…what’s in the news?” Out of fear that I would get called on and not know what was going on in the world I started listening to NPR on my drive to school everyday.
How I Get My News
- Radio-today I’m still listening to NPR during my daily commutes to work and school
- Total listening time per week- three to six hours
How I Assume My Peers Get Their News
- Social Media- Twitter, Facebook, etc.
- News websites- NBC, FOX, CNN, ABC, etc.
What the Data Shows
Leading consultants McKinsey and Company, conducted a study in which they measured actual time spent using various mediums for news consumption in the U.S. As the graph shows the time spent using digital platforms for news consumption is around eight percent. Radio and other audio are twice that at a combined 16 percent. To break it down even further smart phones and tablets only account two percent of time spent consuming news.
Possible Explanations and Critiques
- It takes longer to listen to or watch an audio news program than it does to skim through an online news article.
- Personally I read less if I’m reading on my phone and more if I have a printed copy. The same could be said for why people spend less time reading the news on their smart phones and tablets and more time reading newspapers and magazines.
- Content is reduced online.
- Who is consuming the news is also a major contributing factor not taken into consideration with this study.
What is your preferred news medium?
How much time do you spend consuming the news?
This summer I began an internship at Robert Rothschild Farm. My internship was initially for ninety days beginning in June and ending in August. During my administrative internship in the sales department my responsibilities included but were not limited to: taking sales calls, running sales reports, creating excel spreadsheets and providing support to sales managers, reps and coordinators. I also reported to the Director of Research and Development, working in the lab I assisted the director with daily projects and data entry. In August as my internship was coming to a close I was fortunate enough to be hired on as a permanent employee. My title changed from intern to Assistant Sales Coordinator and I continue to provide data entry and sales support to my directors. Below are three tips on how to make your internship successful for you and your employer.
1. Be Flexible
From day one I had many responsibilities because my position was a dual internship meaning that I reported to two different departments depending on where I was needed each day. Working in two departments meant that I needed to be flexible, open to schedule changes at the last minute and capable of handling large workloads. Being open to changes is an important characteristic to adopt if it does not already come natural to you. The corporate work environment is ever changing and in order to succeed you must be flexible and willing to accept any and all changes that come your way.
2. Be a Quick Learner
Prior to my internship I had little experience working with Microsoft Excel. In the sales department I was given a crash course and after that I learned through trial and error. Being a quick learner is also very important to your success as an intern whether tackling new projects, working with new software or simply learning the ropes. The quicker you learn the skills needed for the job the more valuable you become.
3. Be Proactive and Productive
A proactive work ethic never goes unnoticed in the work place. Taking the initiative to work independently when appropriate is a great way to show your co-workers that you are a responsible and hard working individual. Working productively is also important because the faster you finish one project the quicker you will be assigned another and another. Working proactively and productively leads to more responsibilities and more responsibilities lead to more experience gained.
An internship is a wonderful opportunity to gain valuable work experience. By being flexible, a quick learner and a proactive and productive employee you will maximize your internship experience. Below is a link to a post I found on the website PR Daily that provides 50 tips on how to make an internship successful. I found numbers 19, 20, 23 and 30 to be very effective during my internship.
In my strategic message design class Professor Alyson Moses discussed how to use social media for campaigns. She stated that determining the appropriate platform(s) to use and how they can work together to create a unified look and message are critical for a campaigns success.
Recently while checking my tweeter feed I came across a tweet that lead me to the article titled, Here’s How to Unlock The PR Value of Integrated Communications by Matthew Schwartz. In the article Lia LoBello, a management supervisor at Peppercomm, expresses the importance of using the appropriate social channel for PR:
“You need to take a hard look at all of the social channels. Using Instagram may require a different approach than Facebook or Twitter, for example. You have to match each social channel, if it’s appropriate for the campaign, with the ultimate goals of the client.”
Tweet of the Day
Priya Chopra @1milk2sugarsPR, “So true! RT: @PRNews In helping to create integrated-marketing plans, PR agencies need to take a dive in social media”
What is PR?
According to PRSA the definition of public relations is, a strategic communication process that builds mutually beneficial relationships between organizations and their public’s.”
Maybe it’s just because I’m a strategic communication major but I found this article to be very interesting. It brought to my attention how social media platforms are quickly on the rise to becoming additional channels that PR agencies can use to facilitate the relationship their clients have with the public. Check it out (it’s a short article so it won’t take long to read!)