At the beginning of every semester professors always want you to make personal introductions, get to know the class exercises, blah blah blah. Oh how I dread these. I work and I go to school period what else is there to say?
Since I have been in college I literally have been consumed by going to work, going to school and studying. It doesn’t feel like I have a single minute to myself to do anything that I like to do. College for most is about finding yourself or so they say but for me I think I have let the daily grind take over my life.
So, how does all this self reflection relate to communications?
Well, as a senior in college who after ten years of working entry level jobs I will soon be seeking a career hopefully doing something that I can get excited about everyday! Therefore it is necessary for me to start building my brand. The brand Elizabeth. Cheesy I know but seriously companies use this process all the time and it is a great way for you, as a potential employee, to set yourself apart from the competition.
According to Lisa Quast there are Six Steps to Branding Yourself
- Define your overall aspirations
- Conduct research
- Determine your brand attributes
- Assess your current state
- Create your game plan
- Manage your brand
I’m only in the first stage of building my brand. I wish I would have made time to do this sooner.
My advice to you:
- Don’t let school, work or both take over your life
- And START BRANDING YOURSELF